Selling and Negotiating

Prerequisite: COMM 1100 or COMM 1110 with a minimum grade of C or permission of the Dean of the Stafford School of Business. Develop skills and strategy development for selling and negotiation. Study the psychology of selling and negotiations. Develop persuasive oral and written communication skills and their practical application to the basic principles of selling and negotiation. The study of production information and its presentation, determination of client/customer needs, buying motives, customer analysis, opportunities in selling and personality requirements of sales people.