Principles of Marketing

Prerequisite: AECO 2258 or ECON 2106 with a minimum grade of C or permission from the Dean of the Stafford School of Business. The ways organizations satisfy consumer and organizational needs and wants for products and services. Markets; buyer behavior; marketing research; segmenting, targeting, and positioning; and product, place, price, and promotional strategies. Concepts, strategies, applications, and marketing methods used to generate revenues in domestic and global settings.